Note 9 - Advertising Costs |
9 Months Ended | ||
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Aug. 31, 2026 | |||
| Notes to Financial Statements | |||
| Advertising Costs [Text Block] |
Advertising costs are expensed as incurred and reported in Operating Expenses in the Condensed Consolidated Statements of Operations and Comprehensive (Loss) Income, and include costs of advertising, tradeshows, and other activities designed to enhance demand for the Company's products. The Company recorded advertising costs of approximately $5.2 million and $15.5 million for the three and nine months ended August 31, 2026, respectively. The Company recorded advertising costs of approximately $4.0 million and $11.9 million for the three and nine months ended August 31, 2025, respectively. The increase in advertising costs for the three and nine months ended August 31, 2026 primarily reflects increased national television, connected TV and audio advertising and, beginning in the third quarter of fiscal year 2026, fees for marketing agencies engaged by the Company.
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- Definition The entire disclosure for advertising costs. No definition available.
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- References No definition available.
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