Management Team

Conn Davis has served as Byrna’s Chief Executive Officer since March 2026. He is a growth-oriented public company executive and transformational leader with deep experience across strategy, product innovation, marketing, eCommerce, and mergers and acquisitions.

Prior to joining Byrna, Mr. Davis held multiple executive leadership roles at MasterBrand, Inc. from 2020 to 2025. Most recently, he served as Executive Vice President, Strategy and Corporate Development, leading a team of more than 100 associates spanning product development and innovation, marketing, corporate strategy, and M&A. Earlier in his time at MasterBrand, Mr. Davis served as Executive Vice President, Corporate Strategy and GM eCommerce, more than doubling business unit revenue in two years, after serving as Vice President, Corporate Strategy, leading corporate strategy, M&A, a strategic business unit, and market research and insights. 

During his tenure at MasterBrand, Mr. Davis shaped the company’s long-term growth roadmap, strengthened its M&A capability and pipeline, and enhanced its commercial execution. He has a track record of successful product launches, delivering measurable efficiency gains and performance improvements, and driving top‑ and bottom‑line growth. 

Before MasterBrand, Mr. Davis served as Director of Strategy at Fortune Brands Home & Security, now Fortune Brands Innovations, where he led strategic and M&A initiatives. Earlier in his career, he was a management consultant at Bain & Company, advising clients on growth strategy, market expansion, and performance improvement. He began his professional career as a commercial litigation and transaction attorney in St. Louis, Missouri, practicing at Jenkins & Kling, P.C. and Brown & James, P.C.

Mr. Davis holds a bachelor’s degree from Southeast Missouri State University, a J.D. from DePaul University, and an M.B.A. from the Olin Business School at Washington University in St. Louis.

Sandra Driscoll, Byrna's new Head of Human Resources, also brings with her a wealth of experience in her field. She previously worked at Eze Castle Integration (ECI), a managed services and technology company, catering to the investment management industry. At ECI, Ms. Driscoll was a Manager, Director and Vice President of Human Resources and Operations, before being promoted to the role of Vice President of Global Human Resources, a position she held for the past nine years. Ms. Driscoll attended the University of Colorado, Boulder.

Lauri brings over 20 years of experience in financial and operating leadership, most recently serving as CFO for Harte Hanks (Nasdaq: HHS), a Massachusetts-based global customer experience (CX) strategy company. At Harte Hanks, she oversaw all finance, accounting, and human resources for a business with over $200 million in annual revenues. Prior to her role as CFO at Harte Hanks, Lauri held various key positions, including Corporate Controller, Group VP of Finance, and VP of Finance. Her background also includes roles at Brooks Automation, where she managed financial operations in a high-tech manufacturing environment, and at Nutraceutical Corporation, where she gained insights into market dynamics in consumer-focused industries. Lauri graduated from Utah State University, receiving both her undergraduate degree and master’s degree in accounting.

Luan is a multifaceted marketing executive with more than 25 years of experience collaborating with some of the world's largest brands. Most recently, from 2017 to 2020 he was the Chief Revenue and Marketing Officer of Laird Superfood, Inc., a creator of plant-based food products, where he developed brand go-to-market strategies across a broad range of sales channels. Over the course of his tenure with Laird, Luan was a major contributor to the company's explosive revenue growth over the period, and its $400 million equity valuation upon its successful IPO in September 2020.

Prior to Laird, Luan was Head of Marketing for Condé Nast's Golf Digest from 2012 to 2017. In this capacity, he led 360 marketing efforts across Golf Digest brands in print, digital, mobile, social media, and high-profile events. Before he became Head of Marketing, Luan was Golf Digest's Director of Integrated Marketing from 2007 to 2011 where he managed the national golf equipment category, working intimately with brands such as Nike, TaylorMade, Toyota and Apple. During his ten years with Condé Nast, Luan's contributions earned him multiple awards including the 2016 National Addy Award, the 2015 Golf Digest Brands "Marketer of the Year" Award, 2009 Golf World "Marketer of the Year" Award and 2008 Golf Digest "Marketer of the Year" Award, among others. Between his two roles at Condé Nast, Luan was Senior Director of Marketing for Golf and Tennis at Ralph Lauren from 2011 to 2012. There he contributed to double-digit sales growth in the category and was responsible for consumer brand experiences at high profile golf and tennis championship tournaments. Luan began his career at Kiplinger's Personal Finance where, from 1996 to 2007, he served in sales and marketing roles of increasing responsibility, most recently as Sales Development Director. Over the course of his tenure with the publication, he received Kiplinger's "Marketing Excellence" Award for his accomplishments, which included the launch of Kiplinger's Podcasting initiative and online media kit platform.

Luan holds a Bachelor of Arts in Communications from California State University, Fullerton.