The Partnership Builds on the Early Success of Byrna's Celebrity Endorsement Marketing Strategy and Advances the Company's Mission to Make the World a Safer Place

ANDOVER, Mass., Dec. 8, 2023 /PRNewswire/ -- Byrna Technologies Inc. ("Byrna" or the "Company") (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced its strategic partnership with Judge Jeanine Pirro. Pirro, a longstanding advocate for self-defense options and a firearms practitioner, will feature Byrna on her national radio show and on various social media platforms over the coming months.

During her time as a prosecutor in New York, Pirro was a champion for women impacted by domestic violence and worked to combat crimes against the elderly. When her time in the courtroom ended, Pirro continued to advocate for women and self-defense on Fox News and her own radio show. Pirro has captivated and grown her audience, currently co-hosting cable news' highest-rated program, The Five, on Fox News. Pirro's radio show alone attracts a daily listenership of over 45,000, and she has another 7.1 million followers across her social media channels.

"Judge Jeanine Pirro's background makes her the perfect partner for Byrna," said Byrna CEO Bryan Ganz. "She wholeheartedly supports our mission to promote less-lethal alternatives, bringing a wealth of experience as a champion for self-defense and a staunch supporter of the Second Amendment. Our partnership with Sean Hannity has taught us that having a well-known and highly respected supporter of our mission truly makes a difference. With Judge Jeanine on board, we are confident that we will continue to extend our market reach. advancing our mission of providing a safe, reliable, and effective less-lethal alternative to civilians and law enforcement."

Jeanine Pirro stated: "Reflecting on my experiences as a prosecutor and as a superior court judge, I believe that many of the cases I encountered could have had more favorable outcomes if Byrna's products had been deployed. The product developed by Bryan and his team not only aligns with the needs of my audience but also has the potential to make a significant impact on people's lives across the country. I look forward to working with Byrna to amplify their message and further protect those in need."

In conjunction with the Jeanine Pirro partnership, Byrna is introducing the "Judge Jeanine Discount Program," offering exclusive pricing for its Byrna SD Launcher Bundle, Shield Bulletproof Backpack Insert, Bad Guy Repellant Defense Spray, and Banshee Safety Alarm. For more information about these products and the exclusive discount program, please visit www.byrna.com/thejudge. Additionally, the welcome video available here introduces Judge Jeanine Pirro to the Byrna family, where she shares her unique perspective on Byrna and the new partnership.

Together with Jeanine Pirro, Byrna is dedicated to making the world a safer place through non-lethal security options that empower individuals to protect their loved ones effectively.

About Jeanine Pirro
Jeanine Pirro is a highly respected television host, author, and former New York State judge, prosecutor, and politician. Pirro currently co-hosts cable news' highest-rated program, The Five, on FOX News. Prior to that, she hosted Justice with Judge Jeanine on FOX News, which consistently held the top-rated position in its Saturday evening 9 PM/ET time slot throughout its entire 11-year run. Before her successful television career, Pirro had a distinguished legal career spanning more than three decades, including three consecutive terms as the Westchester County District Attorney. Pirro is a champion for women who have faced domestic abuse and a longtime advocate for self-defense options.

About Byrna Technologies Inc.
Byrna is a technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2 powered launcher designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store.

Forward-Looking Statements
This news release contains "forward-looking statements" within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as "plans," "expects," "intends," "will," "anticipates," and "believes" and statements that certain actions, events or results "may," "could," "would," "should," "might," "occur," "be achieved," or "will continue to extend." Forward-looking statements in this news release include, but are not limited to, statements indicating that the Company will expand its market reach or increase sales. Forward-looking statements include descriptions of currently occurring matters which may continue in the future. Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.

Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, potential cancellations of existing or future orders including as a result of any fulfillment delays, introduction of competing products, negative publicity, other factors, changes in the markets for security products and non-lethal defense technology could have a material adverse impact on our business, financial condition and results of operations. The order in which these factors appear should not be construed to indicate their relative importance or priority. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A, ("Risk Factors") in our most recent Form 10-K, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in our SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.

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SOURCE Byrna Technologies Inc.